Privacy Policy

Last updated: 5th February 2026

Inflatable Boat Fishing Ltd (“IBF”, “we”, “us”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law (UK GDPR) and the Data Protection Act 2018.

1) Who we are

Data Controller: Inflatable Boat Fishing Ltd
Website: inflatableboatfishing.com
Email: info@inflatableboatfishing.com

2) The personal data we collect

We may collect and process the following categories of personal data:

A. When you place an order

Name
Billing and delivery address
Email address and phone number
Order details and purchase history
Payment status (not full payment card details)

B. When you contact us

Your name and contact details
The contents of your message and any attachments

C. When you browse the website

IP address
Device, browser and operating system information
Pages viewed and actions taken on the site
Approximate location (city/region)

D. Affiliate tracking
If you arrive via an affiliate link, we may record referral information so we can attribute a sale or visit to an affiliate. This may involve cookies or similar tracking technologies.

3) How we use your data (our purposes and legal bases)

We use personal data for the following purposes:

To fulfil orders and provide customer support
Legal basis: Contract (to process and deliver your order), and Legitimate Interests (customer support and record keeping).

To process payments securely
Legal basis: Contract.

To send service messages (order confirmations, delivery updates, warranty/admin messages)
Legal basis: Contract.

To improve our website and measure performance (Google Analytics)
Legal basis: Consent (where required for analytics cookies).

To send marketing emails (Mailchimp newsletters and promotions)
Legal basis: Consent (you can unsubscribe at any time).

To prevent fraud and keep the website secure
Legal basis: Legitimate Interests and Legal Obligation where applicable.

4) Payments (Stripe and PayPal)

We use third-party payment providers to process payments:

Stripe
PayPal

When you pay, your payment details are handled securely by the payment provider. We do not store full card details on our servers. We may receive confirmation of payment and limited information needed to process your order (such as payment status and transaction reference).

5) Email marketing (Mailchimp)

If you opt in to marketing, we use Mailchimp to manage email lists and send emails. Mailchimp may process your name and email address and limited engagement data (such as opens/clicks) to help us understand how our emails perform.

You can unsubscribe at any time using the link in any marketing email. If you unsubscribe, we may keep a record to ensure we respect your preferences.

6) Cookies, analytics and tracking

We use cookies and similar technologies to:

Make the site work properly (essential cookies)
Understand website usage (analytics)
Support affiliate tracking and attribution (where applicable)
Cookie choices are managed via our cookie banner. You can change your preferences at any time.

7) Who we share your data with

We only share personal data where necessary, including with:

Payment providers (Stripe and PayPal)
Delivery and logistics providers (to deliver your order)
Website and hosting providers (to run the site)
Email marketing provider (Mailchimp)
Analytics provider (Google Analytics)
Affiliate tracking systems/plugins (to attribute referrals)

We do not sell your personal data.

8) International transfers

Some of our service providers may process data outside the UK. Where this happens, we use appropriate safeguards (such as UK adequacy regulations or contractual protections) to help keep your data protected.

9) How long we keep your data

We keep personal data only as long as necessary:

Order records: typically kept for accounting and tax purposes
Customer service enquiries: kept as long as needed to resolve and maintain records
Marketing subscriptions: kept until you unsubscribe
Analytics and cookie data: retained in line with our analytics/cookie settings

10) Your rights

You may have rights to:

Access your personal data
Correct inaccurate data
Request deletion (in certain circumstances)
Restrict or object to processing (in certain circumstances)
Data portability (where applicable)
Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us using the details above.

11) Complaints

If you’re unhappy with how we handle your data, you can complain to the UK regulator:

Information Commissioner’s Office (ICO)
You can search “ICO make a complaint” on their website.

12) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.